Future publishing subscription: Magazine Subscriptions At Great Prices

Subscribe to The Week Junior

Why is my payment being collected by MagazinesDirect?

Future Publishing acquired Dennis Publishing brands (The Week, The Week Junior, MoneyWeek, Science+Nature, Computeractive, PC Pro and Minecraft World) in October 2022. Please note, any future payments will be collected by MagazinesDirect. You can purchase subscriptions to these brands either at www.magazinesdirect.com, or www.magazinesubscriptions.co.uk.

I’m giving a gift subscription, do you send anything to the recipient?

Gift subscriptions will be shipped directly to the lucky recipient. Don’t worry – we won’t let them know it’s coming (we’d hate to ruin the surprise!)

How do I renew my gift subscription?

To renew a gift subscription online please visit https://www.mymagazine.co.uk/, to log in please use your email and password, if it is your first-time logging in we additionally ask for Surname, Postcode, Country and Magazine to set up your account. Alternatively, please call 0330 333 9490 to renew.

How does the recipient access the digital part of the subscription?

Please follow the instructions below to gain access to the digital part of the subscription.

  • Make a note of your Order Number.
  • Install the magazine app from the App Store or Google Play.
  • FOR IOS: Open the app and tap the cog or menu bar in the top corner. Select ‘Account’, then select ‘Existing Subscriptions’ and enter your Order Number.
  • FOR ANDROID: Open the app and sign in by tapping the person icon in the top corner, then tap on ‘Existing Subscriptions’ and enter your Order Number in the account ID box.
  • Now you can download the current issue and start reading.

How will my order be confirmed?

If you have ordered on the website, you will receive an instant email confirmation straight after placing your order. A welcome email will follow a few days later confirming your subscription details once processed.
If you ordered on the telephone or by post, you would receive an acknowledgement letter 7 working days after placing the order. Please keep these documents handy as they contain important contact details including your Subscription Number.

If I purchase a gift subscription what does the recipient receive?

The recipient will begin to receive the magazines from the subscription start date. All correspondence will be sent to the bill payer.

Can I manage my details online?

Yes, you can update your privacy preferences, change your address, renew your subscription and view delivery dates via https://www.mymagazine.co.uk/ our self-service subscription website.

Why do you have trial rates?

We do offer trial subscription rates for new customers to try out our magazines. Following the trial, the subscription price will increase to the follow on rate as shown when ordering.

Are you cutting down on plastics?

Here at Future we are always looking for ways to protect our environment. We are continually trialling different methods of sending out our magazines:
‘Naked issues’ are sent without any wrapping or in an envelope and have you address printed on the magazine cover.
‘Paper wrapping’ Several of our magazines are covered in paper wrapping to cut down on plastics.
‘Plastic wrapping’ Our magazines that arrive in plastic wrapping can be also be LDPE recycled. Visit www.recyclenow.com/local-recycling, to find your nearest recycling location.

Is my personal data secure?

Absolutely, on our website we use SSL software to encrypt your personal and payment details to ensure that your information is always kept secure. Our subscription bureau is PCI compliant level 1 which is the same level as a Bank.

Do you accept Direct Debit payments?

Yes, we accept payments by Direct Debit and by Credit Card and Cheque. Please see our website for our latest offers www.magazinesubscriptions.co.uk.

Direct Debit is a continuous payment method that you are in complete control of. Direct Debits are protected by the DD Guarantee which can be found here.

You can start or stop your payments at any time by contacting the Customer Care team on [email protected] or telephone 0330 333 9490.

Do you accept Continuous Credit Card payments?

Yes, we accept payment by Credit Card, Direct Debit and Cheque. Please see our website for our latest offers www.magazinesubscriptions.co.uk.

Continuous Credit Card is a continuous payment method that you are in complete control of. You can start or stop your payments at any time by contacting the Customer Care team on [email protected] or telephone 0330 333 9490.

Can I pause my subscription?

We understand that from time to time you may need to take a break, so you are able to suspend your subscription for up to 3 months. Please contact our Customer Care team on 0330 333 9490 and a member of the team will be happy to help.

When will my free gift arrive?

If your subscription comes with a free gift, please be advised that delivery can take up to 60 days after your first payment to arrive. If the item is out of stock, we will either send out an alternative gift or wait until gift is replenished. If this is the case, gifts will take longer to arrive. Gifts are sent to mainland UK only.

How to contact the Customer Care team?

The Customer Care team are available via phone, email, LiveChat or post.
Email [email protected]
Telephone 0330 333 9490
Whatsapp + 44 (0) 7476 551069
LiveChat Visit mymagazine.co.uk and select ‘Chat live with us’ button
Post Future Publishing Ltd, Rockwood House, Perrymount Road, Haywards Heath, West Sussex, Rh26 3DH United Kingdom
Our (UK) telephone opening hours are:
Mon-Fri 8:30am – 7:00pm
Sat 10.00am – 3.00pm
Closed Sunday

Why can I not place an order in Russia?

We are unable to accept orders from Russia. As a result of the current UK sanctions in light of the events in Ukraine, we have taken the decision to cease all trading activities in Russia.

How can I cancel my subscription?

If you would like to cancel your subscription, please call our Customer Care team on 0330 333 9490 and a member of the team will be happy to help.

How do I change my address?

To amend your address online please visit https://www.mymagazine.co.uk/, to log in please use your email and password, if it is your first-time logging in we additionally ask for Surname, Postcode, Country and Magazine to set up your account.
Please allow 2 days for your change of address to be applied.
Alternatively, please call 0330 333 9490.

How can I renew my subscription?

To renew your subscription online please visit https://www.mymagazine.co.uk/, to log in please use your email and password, if it is your first-time logging in we additionally ask for Surname, Postcode, Country and Magazine to set up your account. Alternatively, please call 0330 333 9490 to renew.

How can I find my Subscription Number?

By contacting the Customer Care team on
subscriptions@managemymags. co.uk or telephone0330 333 9490.

How can I contact the Editorial team?

Please visit https://www.futureplc.com/brands/ and select the relevant magazine for contact details.

How can I purchase a back issue?

To purchase a back issue please call our Customer Care team on 0330 333 9490 and a member of the team will be happy to help.

My copy hasn’t arrived or arrived damaged, what should I do?

If your copy hasn’t arrived or has arrived damaged, please email the Customer Care team on [email protected] or telephone 0330 333 9490. Our telephone opening hours are:
Mon-Fri 8:30am – 7:00pm
Sat 10.00am – 3.00pm
Closed Sunday

My copy has arrived late, what should I do?

We are sorry to hear your magazine has arrived late, please contact the Customer Care team on [email protected] or telephone 0330 333 9490. If you are having delivery issues, have you considered the digital edition?

Which digital issues do I have access to when my subscription begins?

New customers are entitled to digital access to the current issue of the same magazine free of charge as a goodwill gesture while they wait for the paid subscription to begin. Access cannot be transferred to another magazine or another issue of the same magazine. We will endeavour to make the free download the same issue that is currently available in the shops but make no guarantees as publishing and operational schedules can change at short notice.

What devices can I use?

You can read your digital edition on your Desktop or Apple or Android devices and your issue will be with you before it hits the shops

Where can I download the app?

The app can be downloaded via App Store and Google Play.

How soon can I access the digital edition?

If you place your order on the website, you will have instant access. Orders placed via the telephone or post will begin with the start date of your subscription.

I purchased via Apple and I need help?

Apple’s customer support site can be found at https://support.apple.com/en-gb.

Overseas delivery updates?

For regular Royal Mail International Service Alerts please visit – https://personal. help.royalmail.com/app/answers/detail/a_id/5317/related/1.

Digital Support FAQ – Future plc

WHY SUBSCRIBE?

Subscriptions offer significant savings off the regular magazine cover price. In addition, a prepaid subscription protects you from price changes for the duration of your subscription term. 

If you’re unsure the magazine is right for you, don’t worry – an introductory free* trial subscription is included with all new iTunes magazine subscriptions, giving you an opportunity to try out our magazines for free before committing to a paid subscription. During your free trial you can decide whether to continue the subscription or cancel the renewal before the billing date.

*A free trial can only be used once per magazine app. Previous subscribers will be billed with immediate effect when renewing their subscription after the 30 day rollover commences.

I’VE FORGOTTEN MY MAGAZINES DIRECT PASSWORD

Important: the Sign in option is for Magazines Direct accounts only. If you purchased directly through Apple please click Restore iTunes Purchases from the Help section of the app. (on iPhones, tap More first)

Please note: the login credentials to use when signing in are your Magazines Direct account details, consisting of an email address and password.

If you have forgotten your Magazines Direct password, please reset your password using this form, then return to the app and sign in again using your new password.

If you get an error when attempting to sign in please double-check you are using the correct details. If the error persists click Contact Us from the Help section of the app (on iPhones, tap More first) and we’ll help you to resolve the problem. Alternatively, you can contact our support team via telephone on +44(0)330 333 1113. Lines are open Monday-Friday, 9am-5pm, UK time.

DOWNLOAD BUTTON NOT AVAILABLE

If you subscribe through Apple, simply tap Restore iTunes Purchases (located under the Help section within the magazine app). This instructs Apple to resend your current purchase details, and will update your issue entitlements within the app.

If the problem persists, it is possible the affected issue or issues have become corrupted, or that the app has failed to sync to your account. To resolve this, please follow the instructions below:

  1. Open the magazine app and tap the Help bell at the bottom-right of the screen. iPhone users should then tap the More button on the top-right corner. 
  2. Tap and hold your finger on the Version X.X.X.X text at the bottom-right of the screen. (top-centre of the screen on iPhones)
  3. With the Diagnostic Mode window displayed, tap Reset Credentials.
  4. Leave the app and return to the home screen.
  5. Uninstall the app by tapping and holding the app icon until it shakes, then tapping the ‘X’ to delete the app.
  6. Restart your device.
  7. After start-up, open the App Store.
  8. Reinstall the app by searching for it using the Search function, or downloading from the Purchased section under your Apple ID icon. Note that Magazines Direct subscribers will need to sign-in again after downloading and opening the app.
  9. Open the app, and tap Restore Purchases. The option to Restore iTunes Purchases can also be found in the Help section of the app. (located by tapping the More button on iPhones)
  10. Try downloading your issue as normal.

This operation should correct the problem for you. If you experience any further issues restoring your magazine purchases, please email us through the Contact Us link under the Help section of your magazine app. Please allow the message to attach the log file, as this will enable us to review the problem.

If you purchased your digital subscription via Magazines Direct, please use the Sign In option displayed at the top of the Store section of your magazine app. Magazines Direct subscribers can access further support via the Help pages of their website at [email protected]

FINDING YOUR MAGAZINE SUBSCRIPTIONS

You can download issues from the Store or Library screens. Download buttons are displayed next to issues you own. If this is not the case, go to the Help section and tap Restore iTunes Purchases (on iPhone/iPod Touch tap More, then Restore iTunes Purchases). Return to the Store screen. This should now have synced your available issues.

All subscriptions commence as soon as you’ve made your purchase. Your subscription will give you the latest published issue in the app, plus all new issues released over the course of your active subscription.

Please note that back issues released before the start of your subscription are not included, neither are special one-off magazines and annual editions.

WHAT DOES FREE TRIAL SUBSCRIPTION MEAN

Where free trials* are offered on selected titles, you will be able to download the latest published issue immediately, plus any new issues published within the initial trial subscription period. For example, if it states ‘Get Two Free issues’ this refers to the latest issue, plus one further issue that will be released over the course of your trial period. Once your trial period has expired, your subscription will automatically renew until you cancel the subscription.

*The free introductory trial is available to new Apple magazine subscribers only. Please note that you cannot sign up for multiple trials on the same magazine app. Previous subscribers will be billed with immediate effect when re-subscribing.

CONVERTING A SUBSCRIPTION FROM PRINT TO DIGITAL / DIGITAL TO PRINT

This is possible through Magazines Direct subscriptions, where a print subscription can be expanded to include a digital component, and vice versa. 

Further details can be found here: https://www.magazinesdirect.com/corporate/contact-us

Regrettably, we are unable to offer subscription conversions through our other vendors, including Apple.

USING APPLE SUBSCRIPTIONS ON DIFERENT THIRD PARTY PLATFORMS

Digital products are sold through and administered by different third-party vendors such as Zinio, Magazines Direct, and Apple. Digital vendors will only support the delivery of digital products expressly purchased through them.

ADDING A PRINT PRODUCT TO A DIGITAL SUBSCRIPTION

We need to cover the costs of maintaining the systems providing the delivery of our digital magazines, but we don’t expect you to pay double, so we do offer discounted print/digital subscription bundles for our titles via Magazines Direct at www.magazinesdirect.com

CANCELLING MY AUTO RENEW

At the time of purchase of any subscription made via Apple, the user is shown a pop-up during the purchase process that confirms the subscription is set to automatically renew. This is also shown on your Apple email receipt. Auto-renewal can be turned off at any time by altering the following settings:

1) From the home screen, select Settings

2) Tap on your Apple ID/Initial

3) Select Media & Purchases

4) From the dropdown menu, select View Account

5) Select Subscriptions

MINIMUM SYSTEM / HARDWARE REQUIREMENTS

Our magazine apps support Apple mobile devices running iOS 10 or later. Older versions of iOS may be supported in some instances, however, we are unable to guarantee this.

READING CONTENT ON DIFFERENT APPLE DEVICES

All Apple purchases are associated with a unique Apple ID and cannot be accessed from a different ID. To access your magazine purchases or subscriptions on a new device, you will need to sign into your device using your Apple ID and password, then install the magazine app and restore entitled content. To restore your purchases, open the magazine app, go to the Help section, and tap Restore iTunes Purchases.

Once completed, return to the Store screen. This should now have synced your issues.

If you purchased your digital subscription via Magazines Direct, please use the Sign In option displayed at the top of the ‘Store’ section of your magazine app.

Magazines Direct subscribers can find further support here:

https://www.magazinesdirect.com/corporate/contact-us

PRINTING PAGES

In most cases it’s not possible to print the pages of a digital magazine.

USING A DESKTOP COMPUTER

Your content is designed to be read on Apple mobile devices only, and as such, are not supported on desktop or Android platforms.

DELETING THE APP OR INDIVIDUAL ISSUES

Individual issues can be deleted by tapping Edit, then tapping the X icon by each issue. Similarly, apps can be uninstalled by tapping and holding on any icon on your Apple device screen, then tapping Edit Home Screen.

To delete individual magazine issues within the app, go to the Library and tap Edit, then delete the issue or issues in question. Deleted issues can be re-downloaded at any time without additional charge.

EMBEDDED CONTENT HAS NO SOUND

Firstly, please ensure Silent Mode is switched off on your device and the volume turned up, and playing interactive content will not overwrite sound and haptic settings. Please also be aware that, in some rare instances, rights usage and restriction law may have changed since the original date of publication, and some multimedia content, including audio tracks and video, may no longer be available as a result.

MAGAZINE ISSUE HAS DISSAPEARED FROM THE APP

If downloaded content fails to appear in your Library, this may be due to a recent iOS upgrade/restore of the device, which can sometimes remove purchased issues. You should be able to re-download these issues again after restoring your Apple purchases. To do this, go to the Help section and tap Restore Purchases, or follow the reset credentials procedure outlined below:

 

  1. Open the magazine app and tap the Help bell at the bottom-right of the screen. iPhone users should then tap the More button on the top-right corner.
  2. Tap and hold your finger on the Version X.X.X.X text at the bottom-right of the screen. (top-centre of the screen on iPhones)
  3. With the Diagnostic Mode window displayed, tap Reset Credentials.
  4. Leave the app and return to the home screen.
  5. Uninstall the app by tapping and holding the app icon until it shakes, then tapping the ‘X’ to delete the app.
  6. Restart your device.
  7. After start-up, open the App Store.
  8. Reinstall the app by searching for it using the Search function, or downloading from the Purchased section under your Apple ID icon. Note that Magazines Direct subscribers will need to sign-in again after downloading and opening the app.
  9. Open the app, and tap Restore Purchases. The option to Restore iTunes Purchases can also be found in the Help section of the app. (located by tapping the More button on iPhones)
  10. Try downloading your issue as normal.

DOWNLOAD ISSUE STUCK IN QUEUED

This can occur as a result of intermittent or interrupted WiFi connectivity whilst attempting a download, or if you have low storage space on your device. Restarting the device or freeing up space will generally resolve the issue, however in some cases you may need to delete and reinstall the app, then restore your purchases. If the problem persists, please contact us via the Help section of the app, and tapping Contact Us (located by tapping the More button on iPhones), and sending us an email describing the issue, and allowing the log file to attach.

DOWNLOAD CRASHES OR FREEZES

This issue can occur due to intermittent or interrupted WiFi connectivity whilst attempting a download or update, which may result in corruption. To re-download the issue, first delete the corrupted issue from your Library (tap Edit to delete issues). Return to the Store section to re-download the issue, ensuring you have a strong and stable wireless signal before attempting download. Please also ensure you download issues singly rather than in bulk. Should the problem persist, please check how much available storage space is available on your device.

 

If the problem persists, please contact us via the Help section of the app, and tapping More, Contact Us, and sending us an email describing the issue, and allowing the log file to attach.

APP PERFORMANCE IS SLOW OR UNSTABLE

In the unlikely event of performance issues, we have set out some steps that may help you.

Close the app – to do this, double-tap the Home button and swipe up on the app. Click the app icon to open the app again. If the problem persists, try closing all other open apps to free up system resources. Finally, try deleting and reinstalling the app then re-downloading the affected issue.

COMPLETE YOUR COLLECTION BUTTON

The Complete your Collection option unlocks all issues you don’t already own at a substantial saving. Complete your Collection can only be purchased once and only applies to available published issues shown in the magazine app at the time of purchase. Please note that this offer excludes all Special Edition issues and bookazines. Special Edition issues refer to all publications not included in the regular digital magazine subscription. Please note the Complete your Collection option may not be available in all our magazine apps.

PUSH NOTIFICATIONS

We periodically send messages to users’ devices to let them know when the latest issue is available and keep you informed of any promotions we’re running. If you wish to disable or enable notifications, please refer to the Notifications menu within your device settings.

GIFTING SUBSCRIPTIONS

Gift subscriptions are available through Magazines Direct – please head to www.magazinesdirect.com for further details. Gift subscriptions, either digital or print, are not available through iTunes.

BILLING SUPPORT

Please note that all point of sale processes for Apple transactions are handled exclusively by Apple. Because this process is handled by Apple directly, it prohibits us from facilitating refunds or accessing and amending personal purchases and transactions made via your linked Apple ID account. As such, 

we are unable to assist directly with refund queries or requests, which can be actioned via the links below, or by following the relevant link on your Apple receipt.

For information on how to request a refund from Apple, please visit: https://support.apple.com/en-gb/HT204084

Magazines Direct subscribers can find further support here:

https://www.magazinesdirect.com/corporate/contact-us

ACCESSIBILITY

This app doesn’t currently support the accessibility features included with iOS. If you require an accessible version of this magazine, please subscribe via the Amazon Kindle app for iOS.

For detailed instructions please visit the Amazon Kindle support pages; further information about using VoiceOver with the Kindle app can also be found via the relevant support pages.

How to write a post-acquaintance on Instagram

Post-acquaintance is used not only by bloggers, but also by companies. This section helps to emphasize the brand’s image, acquaint the user with the author’s activities, interest in the story, so that the visitor proceeds to perform a specific action. In this article, we will learn how to write a post about yourself, what tricks to use and what to avoid.

  • What is post-acquaintance and why is it needed
  • How to write an introduction post
  • Tips for a good post
  • Mistakes when writing an introduction post
  • How to choose the right hashtags for a post
  • Good example posts about yourself
  • Conclusion

What is post-acquaintance and why is it needed

Post-acquaintance is a self-presentation in which you talk about what you plan to do on the social network and what you can give users useful. At the end, be sure to add a call to action: “Subscribe”, “Leave a comment”, “Save the post”.

You can find similar publications from influencers, freelancers, experts and companies. Thus, new members of the community are introduced in accordance with the norms of online etiquette.

Many people think that such posts should be published only at the start, but along with Instagram, your life is changing – and users are interested in following what is happening every time.

Greetings are released when a loyal audience gathers in the profile or new members subscribe – for example, after a raffle or advertising.

Recommended reading! Learn more about Instagram:

  • How to create templates for Instagram: a creative guide
  • What are Instagram ads and how to set them up
  • How to sell on Instagram 90 007
  • How to create an Instagram chatbot for business
  • What Instagram statistics consist of and what it affects
  • Instagram design: how to make your profile attractive to the audience
  • 45 Story Ideas Collection
  • How to Get Instagram Followers in 2021
  • How to Use Instagram Guides to Promote Organically
  • Ideas for posts. 50 ideas for any public and business

Pros of greetings

Let’s analyze the pros of greetings in the profile:

  • Share details about yourself and new information.
  • Convince users of your expertise and usefulness.
  • Increase loyalty, as dating posts are personal information.
  • Increase subscriber engagement. Once published, you can create a survey and collect user questions.
  • Emphasize the benefits of your account.

Directions of greeting

There are two main directions:

  • Brief biography. Freeform writing – you can start with the history of the company or from the moment you decided to start a blog.
  • Storytelling. Mini-story text with an instructive effect or main idea, as well as a call to action. It is allowed to continue publishing such stories even after the greeting, combining them into a whole series of posts. This will keep the user’s interest for a long time.

How to write an introduction post

In this section, we’ll go through the steps of creating an introduction post.

Determining the purpose of the account

First, determine the purpose of the profile:

  • A personal blog created to promote you as a brand. In the greeting, it would be appropriate to tell about yourself, about your hobbies and interests, as well as about what experience you will share with subscribers.
  • Commercial account for companies is designed to attract an audience that will buy a product or order a service. The greeting can tell about the history of the organization, its mission and goals, advantages and production facilities, as well as products.

Preparation

When you have decided on the purpose of the account, you need to prepare before writing a greeting:

  1. Determine the target audience – who you want to attract to your profile, who will be interested in reading your publications and making purchases, where your future subscribers are located, what are their interests and fears.
  2. Study your competitors and how they write greetings. Take a look at their features and take note of the most effective tricks to attract an additional audience.
  3. After receiving this data, you can choose the idea for the post and the plot, as well as understand what emotions you want to evoke in the reader.
  4. Proceed to the preparation of the publication plan – enter the key words, thoughts and abstracts.
  5. Think of a title. For example, it can be a question or thought that will reflect the essence of the publication.
  6. Choose a photo or creative for a future introduction post.

Remember that the main thing in a greeting is to attract attention. Don’t forget about creative, hashtags, geotagging, and promotion through ads and stories.

Effective post-acquaintance formulas

Let’s look at several formulas that can be used to write a greeting.

Publication formula How to use
“About me + personal qualities + education + hobby + question” Think of a post in the form of a questionnaire. Write down information about yourself, and at the end ask users a question so that they can tell about themselves. This way you can collect information about the engaged audience.
“Intro + Story + Conclusion” This is a classic storytelling format: an introduction, an outset, a climax and a conclusion – a call to action.
“Who am I/we + what I write about + who I write for” Introduce yourself to the audience, tell what your posts will be about and to whom they are addressed. This format is suitable for those cases when new subscribers have come to you and you already have a permanent base. For example, after contests or sweepstakes.
“Who am I/we + how useful” Briefly describe yourself and show in the text how you can be useful to your audience. At the end, add a call to action that tells users how to contact you or get more information.
“Fact + story + investigation” You can start this post with an interesting fact about you. It could be a skill, a quality, or a characteristic. Next, move on to the story that helped develop or discover your trait. In conclusion, explain to subscribers how it helps you in life.
“Link + Description” If you have multiple accounts, such as personal and commercial, you can post multiple links with a brief description of each profile.
“Hobby = business” This post is for those who turned their hobby into work. In the introduction, ask subscribers a question about a hobby, then tell them about your hobby and how it turned into a business.
“I/we are online + I/we are offline” If you have an account for business promotion and points of sale, tell the audience about the location of the stores and invite them to visit them.
“Before/before” In the title, write a call that will encourage users to read the post. And in the text, tell us about the achievements in the format “where did you start and where did you come to”. At the end, add a proposal to use your services to achieve the same results as yours.
Mini Story If you don’t want to write about yourself in detail – formulate the same thing, but briefly. Tell us who you are, what you do and what your competitive advantage is. Be sure to include a call to action at the end.

Important! And to communicate with your followers, add an Instagram chatbot and a multilink that will help the audience get acquainted with your projects and products. With the SendPulse service, you can also sell through a free CRM system.

A simple yet powerful landing page builder

Create a mobile landing page, online store or multi link for Instagram and promote it via messenger chatbots, email and SMS – all on one platform!

Tips for a good post

A few tips on how to write a good greeting:

  1. Call to action. Based on the text, you must determine the user’s action: write a comment – tell about yourself, order a product or service, subscribe to an account or follow a link.
  2. Text structure. The logic of the story should flow smoothly from one thought to another. Try to avoid abrupt and illogical transitions.
  3. Tell the truth. No need to make up stories – you can embellish, but you can’t write outright lies. Sooner or later it will open up – and you can lose the attention and trust of the audience.
  4. Emotions. The post should evoke certain emotions in your audience so that readers can experience them with you and try on the situation for themselves.
  5. Uniqueness. Show in the text chips or a selection of your own recommendations that will help users.
  6. Header. The first thing the user notices is the title. For example, it could be a question.
  7. Literacy and paragraphs. Don’t forget to check the text for errors. Also divide the story into paragraphs and lists, add emoji. Users will be able to fix their eyes on important points and it is easier to perceive the text.

Important! Please note that you can add up to 2200 characters per post, including hashtags. Try not to cut the text halfway through and add its ending in the comments. You can insert a part of the story into a picture and add it to the image carousel.

Mistakes when writing an introduction post

Consider three common mistakes in greetings:

  1. Too many facts that don’t tell your audience anything. For example, what kind of fruit do you like or what is your favorite color. If you are just starting to maintain an account on Instagram, this information will be useless for the target audience.
  2. Slang and terms. Difficult or new words may be incomprehensible to new audiences. Try to communicate with users in their language, as if you were telling a story to a friend who does not understand your work.
  3. Don’t forget the goal. Greeting is not just a publication, but a way to attract the reader to perform a certain action.

How to choose the right hashtags for a post

Be sure to add hashtags and geotags to the post – they will help you find you on the social network. You can use up to 30 tags to be inserted into the post body.

Hashtags can be:

  • Professional, which describe your activity — #journalist, #blogger, #designer.
  • By post category — #postacquaintance, #5factobomb.
  • Sellers – #copywriter services, #repair of apartments.
  • By location to find a specific target audience — #moscow, #msk.

Important! Dilute high frequency hashtags with medium or low frequency hashtags. So you will have a better chance of finding your target audience.

To find tags, use the search engine on Instagram or specialized services: Instatag.ru, Clarifai, Mafluence, Keyword Tool.io.

Good examples of posts about yourself

Let’s look at some real examples of greetings.

Below is a screenshot of a post introducing the author to new subscribers. The text contains a story about what the girl did and who she works now. After that, there is a description of what the user can learn from the blog, and at the end there is a call for subscribers to tell about themselves.

Post for new subscribers in the format “who am I + what is useful.”

Post for new subscribers

And here is a screenshot of the greeting, in which the author indicated links and hashtags to useful posts and other accounts.

Publication in the “link + description” format.

Screenshot of the greeting with 10 facts about the author. This publication is suitable for further acquaintance with subscribers, which reveals the blogger’s expertise.

Greeting to show expertise

Post from a company that introduces subscribers to experts. In this case, there are a number of publications that talk about each employee and their benefits.

Greetings for companies

Another option to introduce subscribers to the company is to tell the story of its formation – for example, in several parts, as in the screenshot below.

History of the company to get acquainted with the brand

Format of the post in the form of “before/before”. The author tells how she came to the activity from which she enjoys.

Greeting in two formats “before/before”

Post in the format “who am I + what is useful”. The author introduces himself to subscribers at the beginning, and then shows his usefulness. At the end, a call to action was added – “write to Direct.”

Greeting in the format “who am I + what is useful for”

Conclusion

In this article, we looked at the post-acquaintance and learned how to write it correctly and what mistakes to avoid.

A greeting is a great way to grab the attention of subscribers and new audiences. You can tell new facts about yourself, share successes and increase the credibility of your profile.

A win-win option for publishing about yourself:

  • 85% of the text is information about the author of the account.
  • 10% withdrawal.
  • 5% is a call to action.

Also, according to the scheme described above, you can make a similar post in other social networks.

And with the help of the SendPulse service, you can connect several communication channels and always be in touch with your clients. Use our products for comprehensive promotion: create multilinks using the landing page builder, send email, Viber, SMS, WhatsApp mailings and push notifications, set up chat bots in Facebook Messenger, Instagram, WhatsApp and Telegram, and connect a free CRM system!

3 reasons why subscription services fail

From 2012 to 2019, the subscription service economy grew by more than 300%, and 75% of direct-to-consumer companies said they would offer subscription services by next year.

However, with so many companies adopting this business model, competition is fierce and some of the big players are having trouble retaining their customers. According to Gartner, “Only 20% of gamers will succeed in increasing retention.”

What causes subscriber gains and losses? What causes an otherwise promising subscription business to lose customers? And how can companies build loyalty to keep them?

First, let’s define what a subscription business is.

More than regular income

Subscription does not only mean regular payments. Rentals, leasing, and memberships generate recurring income, but none of these models count as a subscription. So what’s the difference? A subscription is when a customer pays for a future delivery of a product or service that involves a certain degree of variability.

If you are asked to name an example of such a business, one of the first associations is a subscription to a magazine. Subscribers pay an annual fee, not knowing what articles they will read in the next issue.

Many companies call their business a subscription, but this is not quite true. Similarly, credit, rent, and monthly payments give customers access to a predictable commodity—a car, a house, or a tuxedo—so they are not subscriptions either.

Essentially, the economic value of a successful subscription business depends on the strength of the habits they create. Over the past decade, writer Nir Eyal has studied the fundamental characteristics of habit-forming products to determine how companies engage consumers. He identified four steps that successful companies build into the customer experience and called it the “hook model”:

  • trigger (which encourages customers to use the product),
  • action (habitual behaviour),
  • variable reward (which satisfies the need of users for the service),
  • investments (which make the product more valuable in use).

A closer look at the hook model reveals the most common mistakes companies make when launching a subscription.

1. Too many steps

How often have you decided that you didn’t want to start streaming because it would take too long to find a good movie? Sometimes the search takes even longer than the browsing.

For example, Netflix now has an endless selection of options, which is nothing like DVDs sent through the mail. By the way, initially it was this service that brought the company success. It was only necessary to open the red cover, take out the disc and insert it into the player. No choice, no thinking – just watch what you have already chosen. Netflix beat its rival Blockbuster on ease of use.


Read more:

The Cure for Fatigue: Why Micro-Subscriptions Are Growing in Popularity

Apple is Launching a Subscription Service for its Devices

YouTube is preparing its own streaming service store


When your product is harder to satisfy than others, your subscription business is in trouble. You risk losing customers at the action stage.

Netflix is ​​now more on the defensive. With so many entertainment options offering instant relief from boredom (think YouTube, TikTok, Instagram*), Netflix can’t go back to the days when subscribers watch whatever comes in the mail. They got an endless choice, having lost their simplicity.

Netflix is ​​aware of this issue and is trying to make it easier to choose a movie or TV show. The streaming service is experimenting with a “Play Something” feature that allows you to quickly watch something. However, this is not quite what is required.

People don’t want to watch “something”. They turn to Netflix expecting to find something good. Viewers even begin to look for their own solutions. For example, they add critic ratings to the site through Chrome extensions to make it easier to choose.

Netflix is ​​worth taking note of. If a subscription service is harder to use than other solutions, it will fail.

2.

Not enough novelty

The peculiarity of people is that we do not know how to feel satisfaction for a long time.

It’s like a special program is preinstalled in our brain that makes us tired of the old and look for the new. This is called “hedonic adaptation”. It is for this reason that lottery winners and paralyzed people tend to end up returning to the same level of happiness they experienced before the life-changing events.

Our tendency to quickly return to the initial level of satisfaction makes us vulnerable to one of the supernatural stimuli that we find hardest to resist: surprise. Variable rewards make gambling fun, TV fun, sports exciting, and social media so compelling that we get used to it.

We are constantly curious and looking for something new, something better. Therefore, we stop paying for subscriptions that will not constantly offer something new.

Text photo: Iryna Imago / Shutterstock

Let’s take a look at the popular trend of boxed services. Today, in this format, you can buy anything – from underwear to bones for a dog or slimes. Some of these services, such as the classic Book of the Month Club, have been around for centuries. But many appear and disappear faster than wondering why a subscription to dice in a box is needed.

Decreased variability is a key reason for customers to opt out of subscription services. A few months later, boxed services go out of their way to maintain an element of surprise with every delivery of socks or protein bars. When the ratio of interesting to ordinary is too low, customers lose interest and find alternatives (usually cheaper ones).

Fortunately, there is a way to increase the variance factor and maintain interest in the subscription service: get users to improve the service as they use it. And here we move on to the investment phase.

3. No cumulative value

Software as a service can be a very profitable subscription business. Gross margins for SaaS products are incredibly high. Providers of habit-forming programs receive high cost estimates.

Because their products are often free to try, SaaS has a competitive advantage over software that requires a high initial cost. Attracting new users is relatively easier if there is less friction involved.

However, customer retention is a different story. Ask anyone in SaaS to name the most important metric, the one that keeps them awake at night, and they’ll tell you it’s user churn. If you fail to retain customers, they will stop using the service and stop paying.

Many subscription services neglect the critical fourth step of the Hook Model, the investment phase. At this stage, the user adds something to the product that makes it better to use, forcing himself to return to it again and again. This principle can be called stored value.

It can take many forms, depending on the type of service. Giving data, publishing content, attracting subscribers, making connections, and building reputation are just a few examples of how subscribers can add value to a product over time. Many companies use the “hook model” to ensure that their subscription service improves with use.


Read on:

5 steps to get better at customer reviews

A competitor steals customers: what to do?


Let’s take Clockwise as an example. Large organizations such as Airtable, Asana and Atlassian use the SaaS calendaring tool, and these are just the first names in the list of the company’s 15,000 corporate accounts. Earlier this year, Clockwise raised $45 million and said its tool “unlocked two million hours of concentrated work.”

When used individually, the program determines the best time to recommend future activities and time slots. Francis Larkin, vice president of marketing for Clockwise, says that the tool adapts to the user’s energy level and finds time for focused work on its own.

He adds, “We have a setting to help with Zoom fatigue where we automatically give you a break after two or three hours of meetings.

But a service is especially useful when the whole team uses it. “We absolutely believe that we benefit the most when used across the organization, because time is a shared resource,” comments Larkin.

The more users invest in the service by inviting their colleagues and booking time on their schedule, the more visibility and flexibility each user has. Clockwise can save you a lot of time by synchronizing schedules in ways that weren’t possible before. This is a classic network effect that accumulates value over time. Because of this, users get used to the product and can no longer do without it.

Better than boxes

Subscription services are also penetrating into categories where business has often failed.

Think about your morning cup of coffee. If you’ve signed up for a coffee bean delivery service, you’ll likely enjoy it for a while, but as the novelty wears off, you’ll probably drop it—as many have done with countless failed coffee-in-the-box subscription services.

Subscription services benefit from more than unit price or quality. The subscription becomes almost meaningless once the user realizes that these beans are more expensive than those that can be bought at the grocery store, or they are no better than those sold at a nearby coffee shop.

But if a coffee subscription service could offer something unique beyond price, it could retain users. For customers, the value saved can justify the higher price and keep them coming back.

Photo in text: paffy / Shutterstock

For example, Bottomless Coffee service. When subscribing, customers receive a small, ultra-precise, Wi-Fi-enabled scale. The customer stores the coffee on a scale so that the company can “study its consumption and re-order at the right time.”

In this way, the service ensures that customers never run out of fresh beans. Instead of having to remember to buy, receive an order that is too large or too small, or wait for delivery on a fixed schedule, users get exactly what they need, when they need it, as long as they keep paying for a subscription.

Just-in-time coffee ensures that it never gets stale. In addition, by collecting consumption data, Bottomless can tailor future deliveries to customer tastes, thereby maintaining its value.

For example, if a company sees that a certain coffee roast is being consumed quickly, it may conclude that the customer likes it better and ship the same variety with the next batch, providing the customer with something new and ensuring that the choice does not go too far beyond the customer’s taste preferences.

The company is now planning to expand its product range to include household items that will be distributed to customers according to their needs. By forcing customers to retain the value of the service as they use it, Bottomless has the potential to become a leader in its field by offering something that non-subscription services cannot provide: personalization at scale.

Making the most of the “hook model”, subscription services can avoid common churn mistakes and create a service that users will love for a lifetime.